Setting the tone for 2023, while being inclined towards the shifted consumer mindset, the color forecast for the upcoming season is here. Finding a vent for hope, balance, and optimism, the shades displayed are brimming with positive emotions. Giving direction to everything creative, WGSN along with Coloro has presented the key colors for 2023. The giant in trend research and forecasting, WGSN has joined forces with various color research initiatives and set forth the color forecast for 2023.
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Coloro is a service that decodes color as the human eye perceives it. They are focused on bringing an intuition disruption in the color system. Based on the consumer research of recent times, the palette set by them consists of shades that are subtle and cheerful.
1. Digital Lavender
With a sensorial appeal, the shade amalgamates holistic wellbeing and digital optimism. According to the color forecast of 2023, this shade is predicted to rule the virtual and physical domain.
2. Luscious Red
This shade marks the comeback of digitized and stimulating brights. Adding a hyper-real aspect to this hue is the subtle translucency. A perfect pick for digital as well as physical products, this shade is immersive in nature.
3. Sundial Yellow
As the consumer mindset has effectively shifted towards more organic and natural ways, earthy colors will be a key factor in the color forecast of 2023. Sundial Yellow takes us towards sustainability, craft, and other timeless values.
4. Tranquil Blue
Since the mood remains disturbed, the market will turn towards more calming and tranquil elements. This shade brings solace and balances the chaos.
A saturated tone, Verdigris presents a shift towards the digitized shades. Imbued with nostalgic facets, this color has been taken from 1980s sportswear. The name, Verdigris refers to the greenish pigment found on oxidized copper.
Keeping in mind the need for serenity, balance, and calmness, the color forecast for 2023 brings to the forefront colors with shorter wavelengths.
Picture Courtesy- Pantone
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