In recent times, “sustainability” has become a buzzword in the fashion industry. The billion dollars industry is finally taking a step to reduce its impact on our environment. With the concept of fast fashion coming under the microscope, sustainable fashion brands are the new favourite of the consumers. Sustainability or ethical fashion thrives to benefit the fashion industry and society while at the same time, reducing its environmental impact with its redefined approach towards sourcing, manufacturing and designing. As consumers are becoming more eco-conscious, these Indian sustainable fashion brands should be on your radar.
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From sourcing its raw materials from factory waste to using scrape fabric to form textures, the brand gives a chic and minimal outlook to their designs. When it comes to sustainable fashion brands, Doodlage not only follows ethical sourcing but uses 100% biodegradable materials on their packaging.
The brand aims towards a holistic approach in its raw materials, designing and distribution chain. With the idea of becoming one of the sustainable fashion brands their initiative named Heart to Haat promotes recycling, up-cycling and zero-waste generation. Natural fabric and dyes are what defines their designs.
When it comes to sustainable fashion brands, MAGA sure deserves a mention. The pieces designed by them sports processed organic dyes that have been ethically obtained from onion skin, tea and coffee residue and grass. The brand is now thinking of using leftover flowers from weddings to obtain dyes. Collaboration with local artisans in order to promote fair trade also adds to their USP.
Just as the name suggests, this brand reimagines the idea of sustainable clothing brands with their innovative take on the subject. To ensure zero-waste, they use scrap fabric in innovative ways with buttons and rubber bands. Sounds interesting? You can catch their manufacturing process in one of their workshops.
This is one of the sustainable clothing brands that has believed in being environmentally friendly since it’s very inception. From promoting fair trade by collaborating with the tribal women of Kutch to using natural fabrics like cotton, Mashru and Modal silks, this brand amalgamates traditional and contemporary designs in their pieces.
Busting the myth that sustainable fashion is boring, the brands present ethical clothing wrapped with the idea of innovation.
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