As the idea of limited living is gaining traction, consumers are turning towards a simple and meaningful life. From incorporating yoga and a healthy diet into their lifestyle to cutting down on the unnecessary, minimal living has picked up pace in today’s time. Owning to this very idea, the term capsule wardrobe has become a …
As the fashion industry comes under the microscope with the ongoing global pandemic, the term “sustainability” has gained momentum. For those who are still fumbling to grasp the meaning of the term, sustainable fashion is a movement to advocate changes in the fashion industry for greater ecological integrity and social justice. Since our habits are …
As gender-neutral fashion keeps on gaining momentum, some homegrown brands are taking a turn to redefine fashion. With a design that’s focused on silhouette and structure, the gender-neutral fashion brands in India are all set to alter the sartorial landscape of the industry. To satiate your mood of transcending gender norms, these Indian labels bring …
As the idea for “vocal for local” is gaining momentum, it’s time we tune our attention towards the small Indian businesses. From creativity to customer satisfaction, these small houses are brimming with all. Got a weakness for a statement? Or maybe the traditional crafts of the nation? These small Indian businesses cater to all such …
In recent times, “sustainability” has become a buzzword in the fashion industry. The billion dollars industry is finally taking a step to reduce its impact on our environment. With the concept of fast fashion coming under the microscope, sustainable fashion brands are the new favourite of the consumers. Sustainability or ethical fashion thrives to benefit …
