Blending culture and blurring boundaries have become the narrative for our homegrown textile. Indian wear is going through a profound transformation to keep up with the need of the modern Indian woman. As our traditional pieces were getting sidelined in the race of everyday clothing, Indian labels have set sail on the journey of contemporary Indian wear. The textiles, the embroideries, the crafts are heading towards a more contemporary approach to suit the needs of a corporate and minimal wardrobe. As a result, we are now witnessing a blend of Indian textiles and western silhouettes. Looking for some contemporary Indian wear? These are the homegrown labels that should be on your radar.
1. Khadiwala Designer
Reinventing khadi in terms of gen Z aesthetics, this indigenous label is transforming our perception of the heritage weave. Ashish Satyavrat Sahu, founder and designer of Khadiwala Designer, believes that “khadi is the past, present and will be the future”. The brand strives to reimagine khadi by keeping its culture and aesthetic alive.
Founded by K.H. Radharaman, the homegrown label tries to commemorate India’s weaving traditions into a line of modern and contemporary aesthetics. You can found pieces showcasing Ikat, Houndstooth, and Uzbeki motifs.
The label brings to the forefront the languishing art of dabu print. Stressing on the idea of contemporary Indian wear this brand brings together the ancient Indian block print technique with modern technology. What more? They claim their clothes can be worn at any time of the day.
4. SGBG Atelier
The founders of this brand believe in workmanship, emotion, and extreme quality over trends. This contemporary Indian wear brand is aiming to push forward the heritage weaves into a modern-day wardrobe by modern design thinking. One can find bold mythological and local motifs in their ensembles.
5. The Pot Plant
“Our aim is to take our luxe-boho garments to the greater audience, all the while representing India and staying true to our heritage yet keeping in mind the needs of the modern global woman.” Just as their mission statement claims, The Pot Plant aims to push boundaries by presenting contemporary Indian wear in the LimeLight.
Think the traditional wear is too bold a statement for your day-to-day affair? These homegrown labels are all set to transform the way you look at our textiles and handicrafts through contemporary Indian wear.