Blending culture and blurring boundaries have become the narrative for our homegrown textile. Indian wear is going through a profound transformation to keep up with the need of the modern Indian woman. As our traditional pieces were getting sidelined in the race of everyday clothing, Indian labels have set sail on the journey of contemporary …
Socially Conscious Labels That Are Redefining Shopping
When the need of the hour is to do something meaningful, it’s only a matter of time before labels jump on the bandwagon. Design houses are not only thinking about the profit margins anymore but to be more relevant to the changing psyche. Now we see labels that popularize the idea of ‘giving back’. They’re …