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Westernization of Indian Fashion & Tapping the International Market

The onset of the pandemic brought us closer to the truth that our rich heritage in craft and textile surpasses the transience of trends and this homegrown induced timelessness is what we need to battle the uncertainty posed by the untimely halt. As vocal for local gained traction, the fashion scene around us had a …

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The Blend Of Tradition and Tech: NFT in Indian Fashion

NFT or the non-fungible tokens are taking the creative domain by storm. Art, as we knew it is fast changing to cater to the virtual needs that caught pace because of the pandemic. Though digital assets, NFTs are a little different than cryptocurrencies. The non-fungible assets are units of data stored on a blockchain. Bought …